What is a booking and what is it for?
Booking is one of the most interesting activities in the live music industry, although it is the most alien to audiences. If there is an area within the music industry that is particularly unknown to the general public, it is booking. A fundamental piece in this...
How to create an artist profile on Spotify?
If you are an artist you have to be present in Spotify. First, to facilitate reaching a wide audience, since this streaming music platform is the most popular; and second, to start organizing a strategy based on the information offered by your statistics. But, Do you...
The Artist Comparator as a working tool
Now that you know the advantages of Big Data you may have realized the importance of systematic data collection for analyze them and improve your hiring. Music streaming platforms and social networks are multiple, and each one provides us with valuable information:...
The music marketing plan for artists and companies
Digital marketing is currently the most important tool in the business world. It transformed the traditional way of doing marketing, that is, the vision of how companies use communication tools to promote their businesses. A marketing plan for artists needs a specific...