Art is like love, it is the reflection of the soul and the reason for our existence. However, to exist you have to eat.
In this article we will focus on how to interpret the data to make an event with an artist that works at the time and place.
A large part of the tickets sold at an event is because of the artist. How much time do you spend finding the artists for your event?
In this post, we are going to discuss the 8 most important points to think about before hiring artists.
1. Other events of the artist
Where it has acted so far will give us a general indicator of the capacity it works.
The ideal is to know how many tickets you have sold in the places where you have performed. For this we can look at its event history and see if there are places where there are photos or call the manager directly and ask.
You can check the history of the artist’s events in his Facebook, en Songkick
profile or in the media specialized in local events. To find specific dates Google it is perfect.
2. Streaming views and followers on social networks
The two main music streaming platforms are Spotify and Youtube; and Facebook , Instagram and Twitter the most relevant social networks.
Among these 5 we can know the artist’s volume.
The volume of social networks and listeners is not proportional to the sale of tickets
– Where are those listeners and followers from?
– In what way does the type of digital relationship that followers and listeners have with the artist influence?
– When are the reproductions from?
– What generates more ticket sales, 2,000 people who listen to an artist almost every day or 200,000 who have listened to it twice?
If an artist is growing, we will know that as much as possible it is that this trend continues and vice versa, it is important to take this into account when making our contracts.
The most interesting thing is knowing where the artist’s listeners and followers come from.
The growth and location of listeners (except for the top 5 places on Spotify) and followers are not data that can be found on streaming platforms and social networks. At Drop.Show we are experts in Big Data and we are dedicated to extracting and analyzing this type of statistics.
We will be happy to start working with you for free in our Landing Page.
3. The last time he performed in your city and when he released an album
If the artist has been recently, people will not repeat.
Recurrence of shows in a specific place:
– Intermediate bands: they are 1 time a year (it doesn’t hurt!).
– For large and international bands the cycles are usually from 1 to 4 years.
– The smaller bands do play more than 1 time per city, since their priority is usually to make themselves known, beyond selling tickets.
If the artist has just released an album, it is much more likely that his followers will attend our event.
4. Google Trend and Google Adwords
With Google Trend you can look at the searches in% that the artist has in Google in graphic form and by location.
Why is a graph important? Because as we just said, if it is starting to grow, it is very possible that it will continue to do so, and vice versa.
With Google Trend you can look at searches in% that the artist has on Google in graph form and by location.
Why is a graph important? Because as we just said, if it is starting to grow, it is very possible that it will continue to do so, and vice versa.
With Google Adwords you can see the exact searches.
This is especially useful to compare 2 artists who are growing a lot in a recent period , since the data is not cumulative.
How to make a free google adwords account: this post, He explains how to do it in “Keyword Planner in Google Adwords”
If you are interested in the subject, you can read it in full, it is very good!
Important: Google Adwords doesn’t start showing the hard numbers until you’ve started using the tool in depth.
4.1 Difference between Hype and Engage
Those who have engage (commitment) are those who have been working for years, have their base of followers. If they release a record, it is time to catch these artists, since it is very possible that their followers want to go to their live.
On the other hand, those who have hype are those who have just had a virality with a song or an album, but we don’t know how long that fame will last or how ephemeral it is. In this sense, if an artist had hype 2 years ago but did not engage, now releasing an album is no guarantee that it will fill again.
It is important to read the reviews of the album. If it was a bombshell or if nobody liked it, it will also influence, of course.
CóHow to detect hype and engage:
– If in a growth graph you have many followers that you gained two years ago and you have very few monthly listeners on Spotify, it is because you had hype but you did not engage, you have to think about it when hiring. If you have few monthly listeners but all of them are in your city, it can work.
– If you have followers but very few interactions, it means that you have had hype at some point, but you have not maintained engagement, you have not maintained the commitment of your followers), the same happens if you have views on YouTube but few followers of your account or of your “Theme”.
5. Opening bars and small bands
It is convenient to take small bands that draw their local social group and that at the same time, the listeners of their music are similar to that of the headliner/s.
The objective of this will be that there is good music that warms the headlining public and, at the same time, the sale of tickets increases since the acquaintances of the opening band want to go to the concert and pay a ticket for the headliner .
6. The committee of sages
You are a promoter, so you will most likely like people. I love them! I love making friends, getting to know the different mentalities of each person… but that’s another matter.
What is clear is that our circle of contacts and friends are a very important source of information.
Ask acquaintances who listen to the music you show about the artists you are going to hire. But take it seriously, put everyone close to you in an excel file and ask them simple questions via WhatsApp, make it comfortable for them. Then you invite them to your concerts and favor returned!
Questions:
- Do you know this artist? Do you like it?
- Do you know people who listen to it here?
- Have you grown up recently or have you been listened to for a long time?
- Do you think he does something different and that his music is creative?
7. News in the media
Check your current news by typing “news artistname on Google”. This will give us an idea of whether it is in a growth moment or not and how it will be in the coming months . If it has been on major sites or is there a reason why it is in the news right now. Also important information that may be of interest and we were not expecting. Imagine the band just disbanded, you could save yourself some work.
8. The contract
The document by which the agreement between the band and the promoter is closed.
Often this is closed via email, without a contract or signature. This is also valid, although it is always preferable to have a contract in conditions ( in case of high-cache contracts it is essential to sign a contract formal ).
The clauses are extremely malleable, so don’t be shy about making an agreement to your liking and to the other’s too, with great detail.
In addition to the agreements, it is important that the document has a valid wording, made by a legal/financial professional. If you do not have someone like that in your company, below I leave you a model contract that you can download.
8.1 Common clauses in a musical artist contract:
- Economic agreement: It is usually a fixed + transport and accommodation expenses, or only fixed, or fixed +% of the money collected from the tickets from the X entry. It is important to clarify who is responsible for taking the flights, hotels and others, as this will be a cost in hours.
- Ticket Sales, where we specify the channels through which they will be sold, who is in charge of this, the number of tickets that can be sold… etc
- Catering
- Suspension. This clause is very important, since there are many variables before the suspension of an event.
- Obligations of the CIA (from the artist)
- Technical rider
- Merchandising area
- Invitations
- SGAE Annex.
We focus on business aspects to maximize profitability and consistency in agreements. However, there is a legal world behind contracts on what to investigate.
You can discover more information about legal aspects in this link Sympathy for the Lawyer
Do you want a model contract template to modify with the agreements of your event?
At Drop.Show we put one at your disposal. Access our resources page and download it for free at the following link:
8. Comparar
You have to choose the groups that fit the most musically, see the volume that each one of them drags and compare infinite data.
There are so many that if you don’t want to, they never end. The trick is to look at the correct data, understanding the workings and personalities of each type of audience.
To facilitate this task, you can download the artist comparison excel that we have designed
In which you can write down all the aspects discussed in this article to expand your ability to see and capture opportunities.
Subscribe and access our resources page:
Posdata
We hope this article has been useful to you.
At Drop.Show we are Big Data analysts of the music industry, we work so that all the work described in this post is much easier for the promoter.
You can start working for free with us directly in our landing page
Posdata 2
We know that being a promoter is stressful. Look at this image of Gufi for a while and relax. Serenity goes hand in hand with reaching our goals.
0 Comments