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The Artist Comparator as a working tool

The Artist Comparator as a working tool

Now that you know the advantages of Big Data you may have realized the importance of systematic data collection for analyze them and improve your hiring. Music streaming platforms and social networks are multiple, and each one provides us with valuable information:...

How to develop a communication plan for a festival or music event

How to develop a communication plan for a festival or music event

Doing a good communicating job is as important as setting up an attractive poster, that is why it cannot be left to improvisation. But do you know how to develop a communication plan? Keep reading!Pay special attention at the end of the post. You will find two...

The music marketing plan for artists and companies

The music marketing plan for artists and companies

Digital marketing is currently the most important tool in the business world. It transformed the traditional way of doing marketing, that is, the vision of how companies use communication tools to promote their businesses. A marketing plan for artists needs a specific...

Optimize the sale of tickets for your concert or festival

Optimize the sale of tickets for your concert or festival

Organizing a concert or festival is not easy. There are many variables to consider for an event to be a success of attendance and, therefore, of ticket sales. This is an important aspect for all the agents involved in the industry, but not only from an economic...

Opening act for your show or festival.

Opening act for your show or festival.

Often, we promoters focus so much on the artists of great numbers that we forget a fundamental leg: the opening act. And why is this such a relevant aspect? You will ask yourself. For many reasons: A good selection of openers can attract a large audience. If you know...

How to analyze the digital presence of musical artists?

How to analyze the digital presence of musical artists?

With the revolution that Internet has brought, we have access to huge amounts of information to decide which artist is the most suitable for our event. But how can we use the information provided by social networks and streaming music platforms for our artistic...

What clauses should a musical artist contract contain?

What clauses should a musical artist contract contain?

In this post we are going to review in a general way the essential clauses when hiring a musical artist. Before, a little reflection on the importance of the contract. Yes, email serves to close deals, but generally does not require as much level of detail on the...

The importance of studying musical artists in the media.

The importance of studying musical artists in the media.

Among the many aspects to study to decipher the probability that an artist has to sell a quantity or another of tickets, the media are the most difficult to decipher.We will quickly know what relevance an artist has after a couple of searches on Google. But from...

6 tips you should know before hiring a musical artist.

6 tips you should know before hiring a musical artist.

When we are going to hire an artist for our festival, or if we are producers and we are going to hire it for a one-time event or a tour, we risk a lot of money in hiring the artist, production and marketing. Nothing new on the horizon, right? In this post we are going...

Do you know what the difference is between Hype and Engage?

Do you know what the difference is between Hype and Engage?

It has been a while since it is very common to talk and value social brand´s profiles and public figures when talking about hype and engagement. Specially since socials are in the center of marketing strategies. But, what is the meaning of each?We often work with...

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