by Francisco Pozo Llacer | Jul 10, 2020 | Artists, Managers, Marketing, Promoters
In this post we are going to review in a general way the essential clauses when hiring a musical artist. Before, we will have a little reflection on the importance of the contract.Yes, email serves to close deals, but generally does not require as much level of detail...
by Francisco Pozo Llacer | Jul 10, 2020 | Managers, Marketing, Promoters, Record label
Among the many aspects to study in order to decipher the probability that an artist has to sell a quantity or another of tickets, the media are the most difficult to decipher.We will quickly know what relevance an artist has after a couple of searches on Google. But...
by Francisco Pozo Llacer | Jul 10, 2020 | Marketing, Promoters
When we are going to hire an artist for our festival, or if we are producers and we are going to hire it for a one-time event or a tour, we risk a lot of money in hiring the artist, production and marketing. Nothing new on the horizon, right? In this post we are going...
by Francisco Pozo Llacer | Jul 10, 2020 | Artists, Managers, Marketing, Promoters, Record label
It has been a long time since it was common to talk and value social brand´s profiles and public figures when talking about hype and engagement, especially since social networks are in the center of marketing strategies. But, what is the meaning of each?We often work...
by Francisco Pozo Llacer | Jul 10, 2020 | Marketing, Promoters
The importance of your social circle’s opinion on the success of an artist in your city is based on a statistical theory: to know the opinion of 100% of a group, the sample analyzed does not usually exceed 1% or 2%.That is, if an artist has 5,000 listeners in a...
by José Olmo | Jul 10, 2020 | Artists, Marketing, Promoters
This is demonstrated by the data. 2018 marked a historic peak in the turnover of live music after a constant growth in recent years and, to our joy, 2019 has been no less, setting a new record. Last year, this sector raised a total of 382 million euros, which...
