Organizing a concert or festival is not easy. There are many variables to consider for an event have a successful turnout and, therefore, sell lots of tickets. This is an important aspect for all the agents involved in the industry, but not only from an economic perspective, but also from a reputational perspective. Who doesn’t want to see a “no tickets” sign for their event?

The claim, concerning the artist or artists on duty, is that they are important, but not everything depends exclusively on them. There are many decisions that, as promoters, are essential to take so as not to leave the show solely in the hands of the artist’s ability to convene, since there are multiple external factors that determine it and that we have the possibility to direct.

There are three fundamental categories that we must take into account to optimize ticket sales and turn an event with potential into one which guarantees success:  

That is why we have prepared a guide in which we detail each of these blocks in order to help you improve the performance of your concerts. This document contains, among others:

• Channels and sources necessary for effective communication.
• Production decisions to take into consideration.
• Key aspects for hiring artists.

In a previous post we already talked about how to organize an event, and this is the perfect complement to get the best out of it. Download the guide for free and focus your efforts more efficiently.

  You may also like:

• Event production: 5 factors that improve ticket sales.
• Artists: 13 factors that affect ticket sales
• The music marketing plan for artists and companies