by José Olmo | Oct 9, 2020 | Artists, Big Data, Managers, Promoters, Record label
Big Data is already a fully established reality that is revolutionizing all professional sectors. Also that of music. Managing vast amounts of information in an orderly and agile way brings us closer to understanding the reality of the musical environment in a more...
by José Olmo | Oct 9, 2020 | Artists, Marketing, Promoters
Digital marketing is currently the most important tool in the business world. It transformed the traditional way of doing marketing, that is, the vision of how companies use communication tools to promote their businesses. A marketing plan for artists needs a specific...
by Francisco Pozo Llacer | Jul 10, 2020 | Artists, Managers, Marketing, Promoters
In this post we are going to review in a general way the essential clauses when hiring a musical artist. Before, we will have a little reflection on the importance of the contract.Yes, email serves to close deals, but generally does not require as much level of detail...
by Francisco Pozo Llacer | Jul 10, 2020 | Artists, Managers, Marketing, Promoters, Record label
It has been a long time since it was common to talk and value social brand´s profiles and public figures when talking about hype and engagement, especially since social networks are in the center of marketing strategies. But, what is the meaning of each?We often work...
by José Olmo | Jul 10, 2020 | Artists, Marketing, Promoters
This is demonstrated by the data. 2018 marked a historic peak in the turnover of live music after a constant growth in recent years and, to our joy, 2019 has been no less, setting a new record. Last year, this sector raised a total of 382 million euros, which...
